KIT & ACE BENEFIT SUMMARY

Kit & Ace is an apparel company with a technological edge. They make performance fashion for a young, urban demographic, and thus have really focused on their branding, creating a look, feel, and photography direction that just oozes cool and clean. They approached me to make their benefits guide, and I was able to use some of their fantastic photography. I wanted to make something that read as something more bespoke and mundane than a simple benefit summary, something that imparted a little more care, effort, and elegance. I ended up building a grid that allowed the photos to span the entire spread, as well as a detailed type style system to deal with the complecated and data-heavy copy.